Are You Using the Right Medium to Grow Your Business?

Are you using the right medium with the right message to reach your marketplace? Just a few short years ago, radio and TV advertising worked. Most people got great results. And a few people still do well with radio and TV advertising. Yellow page ads have always been a necessity for anyone starting a business. Does this still hold true for your business? If it does and you get measurable results from yellow page ads, then by all means keep doing yellow page ads.

On the other hand, if conventional tried and true methods of advertising are no longer giving you the results you are after in your business, then it may be time to try something new. Most of you have probably heard the Albert Einstein quote, “The definition of insanity is doing the same thing over and over again and expecting different results”. So are you continuing to run TV ads, radio ads, and yellow page ads simply because this is what you have always done? Are you no longer getting any measurable the results from running these ads? It is very important to your bottom line that you give some thought to these questions. Also, think about the money you are investing in advertising that may or may not be working.

It may be time for a change. It may be time to move forward in your promotional efforts and time to stop doing the same thing over and over again and expecting different results. In today’s world, many traditional advertising methods are expensive with negligible results at best. Again, I am not knocking traditional advertising. I am merely asking you to re-evaluate what you are currently doing in your business to make sure you are getting a good return on investment.

Here are a few suggestions for getting better results from your promotional efforts:

1. Make sure your message connects with your target market. Is it as good as it can be? Is it clear and easily repeatable?

2. Find a way to benchmark or measure your marketing and promotion efforts.

3. Focus on one thing when trying to reach your target market. You don’t have to tell them everything you do initially. Focus on the one thing that can help them in an area where they may be struggling.

4. Make the best use of technology by reviewing your website on a regular basis to make sure you are still hitting the mark with your audience.

5. Use the FREE tools that are available such as online social networking, blogging, sending a monthly newsletter, etc.

6. Find a mentor or business strategist who can help you brainstorm ideas and keep you accountable for your actions in promoting and marketing your business.

I hope this article has at the very least got you thinking about what you are currently doing to promote your business and questioning whether or not it is really working. Sometimes small business owners get in a rut of doing the same thing again and again even though it is not producing the results they want. Sometimes this can be stubbornness on the part of the business owner and sometimes it can just be a matter of not knowing anything else they can do. Be aware, do what works for you and your business, and try something different to find your unique success.